All-malt lager from Serengeti Breweries, a company founded in 1988 as Associated Breweries and renamed in 2002; the beer was relaunched in 2003 as a 100% malt version. East African Breweries, a subsidiary of Diageo, acquired a 51% stake in the company in 2010. The brewery produces beer in Dar es Salaam, Mwanza, and Moshi.
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